E-Mail Marketing (EDM)

Nobody likes receiving spam, but done correctly email direct marketing (or EDM) can be a very powerful tool.

Sign-up forms on your website can be used to generate qualified email addresses (people who have opted in to your mailings), and promotional content can then be broadcast to the subscribers in the form of a regular newsletter or ad hoc mailings, for example to promote a special event or product launch. Judicious use of promotional email can be a very cost-effective way of getting your message into people's heads.

Alternatively, the newsletter can set out to entertain or educate rather than to promote, and thus generate a loyal readership. Popular newletters can become valuable web properties in themselves, and eventually reward the hard work of content creation with bounteous advertising revenue.

Ugli can set up your EDM campaign, integrate third-party systems such as MailChimp, build a sign-up system for your site to capture addresses, and create email templates in line with your organisation's image.