Harness e-commerce to grow your business
In 2018 the Hong Kong E-Commerce Market is large and is maturing fast, with an estimated 5.3 million online shoppers in Hong Kong by 2021 – and with Hong Kong consumers spending more than twenty four hours a week online – this is not an opportunity to miss. (See reference.)
As leading e-commerce experts, in Hong Kong we know that the secret to success for any online shop, in one word, is data. Every element of your online presence must be scientifically evaluated against the following two tests:
- Will this attract more people to my website?
- Will it convert more of those people into customers?
Using a combination of A/B testing and analytics software, we can make extremely scientific decisions about the design and content of your website or online store, creating only the most frictionless customer journeys. We can also harness loyalty, referral and affiliate technologies to maximise recommendations and to persuade your customers to act as your outsourced sales department.
Selling your products online isn’t simply a case of building a beautiful website and waiting for people to turn up and use it: because they won’t! Luckily, there exists a variety of online marketing methods we can test and implement for you including email marketing (or EDM), pay-per-click (PPC, e.g. Google Adwords and Facebook Ads) and social media marketing. Using our characteristic analytical and data-driven approach we will help you research and test various methods to find the most cost-effective, always with an eye on the bottom line.
Our Hong Kong e-commerce team has rock-solid experience with a range of different platforms including Shopify, Drupal, Magento, so we are able to solve problems and meet demand at a range of budget levels.
Get in touch today and we’ll find how we can help you.