Does a Hong Kong SME need to outsource Public Relations?

20th of February 2019 ~ tagged interview, pr, marketing

I was thrilled when Mandy Queen agreed to an interview.

In Cred Communications she very rapidly created a very dynamic company able to take on larger agencies and beat them at their own game, which is a story I've always found highly inspiring - espeically as our companies were born in the same year. Mandy brings energy and humour to any interaction and is always a pleasure to speak to.

There's no excuse to use a carousel any more

13th of February 2019 ~ tagged web design, carousels, design elements

In all but the smallest organisations multiple individuals and departments want to be represented on the website's home-page.The organisation may offer multiple services or products, there may be upcoming events, or perhaps someone senior has decreed that their latest pensées must be feautred on the home-page.

For this reason, websites often use carousels to shoe-horn content from multiple sources into the prominent "above the fold" section of the homepage. 

Monkey tennis, or the (low) value of your ideas.

29th of September 2018 ~ tagged ideas, project management, app development, monkey tennis

Never before has it been easier to have a world-changing idea in tech and see that idea through to a finished product. The internet has made the collectivisation of information possible for the first time in our history and mobile devices now mean we all have access to this information from wheresoever we find ourselves killing time. Low barriers to entry, cheap credit and widespread skills mean that almost anyone can wake up one day with an idea, borrow money, hire a small team or agency, and launch a finished product a few short months later.

So all you need is an original idea, and success will follow automatically from that. Right?

Well, not exactly. Three problems:

Why do HK businesses need websites?

27th of September 2018 ~ tagged project management, web design

I realised early in my career that any client who can't answer that question – quickly – is not going to be much fun to work for. And it's amazing how many people can't. 

There aren't that many reasons why you would need a website. Generally – and I'm assuming you're a small business based in Hong Kong – they boil down to variations of the following:

How much does it cost to build a website in Hong Kong

7th of August 2018 ~ tagged pricing, web design

TL;DR - download the Ugli price list here

As a web designer, it's actually very hard to know how much the competition is charging. 

I've never been prepared to mislead my peers – many of whom I know personally – by submitting phoney enquiries to root out their fees. I do always ask clients where their other quotes came in but generally they have the integrity not to tell me. This leaves hearsay, anecdote and the occasional glimpse behind the curtain at a competitive proposal. Over the many years that I've been doing this, however, this adds up to a fairly accurate picture, so although the quality of the data on which the following is based is far from perfect, I'm confident that it is still more or less correct. (The plural of anecdote is not data, but over a long enough timeline it does get closer.)

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